OUR HISTORY
UNKNOW BRAND was born from an encounter full of talent and passion. Like a basketball team, our story begins with five key players: a creator, a businessman, a professional basketball player and two developers.
In 2018, it all started with a crazy bet when Florian de Launay, the creator, proposed merging jewelry with American street culture.
Originally from Reunion Island, Florian De Launay shaped his career through his passion for basketball and his fascination with American culture, cultivated through numerous trips across the United States. Immersed in the world of jewelry from his beginnings in the professional world, his experience at the heart of Lyon's jewelry craftsmanship laid the foundations for what was to follow.
OUR INSPIRATIONS
Inspired by the diversity and creativity of American urban culture, Florian de Launay decided to break the strict codes of traditional jewelry by creating unique pieces, where luxury and spontaneity meet.
From the streets of New York to Los Angeles, via Chicago and Miami, this urban culture is a true laboratory of ideas and trends, where sporting, cultural, musical and artistic influences mix.
At UNKNOW BRAND, we celebrate personal expression and daring, while preserving the refinement and artisanal know-how for which French jewelry is renowned.
Welcome to our world, where each piece of jewelry is a meeting between tradition and innovation, where each piece tells a story and which will soon tell yours.