Matthew Strazel: Olympic Medalist and French Champion, a Unique Gold and Diamond Necklace Created by Unknow Brand

Discover Unknow Brand's exclusive creation for French basketball player, with a custom necklace inspired by his number 32

Matthew Strazel, the young French basketball prodigy, left his mark on 2024 by winning an Olympic medal with the French Team at the Paris Olympics and becoming French Champion with AS Monaco. In tribute to his exceptional achievements, Unknow Brand, a men's jewelry brand inspired by street culture, created a custom 18-carat gold and diamond necklace for him. This unique piece features the number 32, a powerful symbol of his journey and determination.

Matthew Strazel: The Olympic Champion and French Basketball Star

At just 22 years old, Matthew Strazel has become a rising figure in global basketball. In 2024, he added two major feats to his record: an Olympic medal with the French Team at the Paris Olympics and the title of French Champion with AS Monaco. The number 32, proudly worn on his jersey, symbolizes his exceptional journey, combining hard work, passion, and determination. A player who, beyond the court, embodies the new generation of French basketball. A modern athlete, connected to his roots and ready to conquer the world of sports and beyond.

A Jewel to Etch History in Gold and Stone

Unknow Brand poured all its craftsmanship into creating a piece that is more than just an accessory. This necklace is a testament to a meteoric rise, a personal talisman, designed to reflect the mental strength, rigor, and elegance of an extraordinary playmaker. Handcrafted in our Parisian workshop, every detail was meticulously designed to embody the essence of Matthew Strazel.

"This is not just a piece of jewelry. It’s a condensation of emotion, sweat, and overcoming oneself. When Matthew told me about his connection to the number 32, I realized we were holding something deeply symbolic," says Florian De Launay, CEO & founder of Unknow Brand Jewelry.

The Story Behind the Number 32: Between Legacy and Identity

The choice of the number 32 is not trivial. For Strazel, this number holds a special significance. He adopted it early in his basketball career, and it became much more than just a number: it’s a marker, a signature.

It’s this emotional dimension that Unknow Brand sought to capture in this basketball player’s necklace. Typography inspired by the sports world, angular lines evoking the speed and precision of the game, and a minimalist setting that lets the shape speak for itself. A modern, masculine, and meaningful jewel, designed for a high-level athlete but also for those who aspire to excellence.

Craftsmanship Expertise Serving Symbolism

Each stage of the production was designed to combine aesthetics with technique. The necklace, made of 18-carat gold, is set with natural white diamonds chosen for their brilliance and purity. The result is a piece that is both raw and refined, capturing light with the same intensity as a decisive basket in a final.

"I wanted this necklace to be like Matthew: understated yet impactful, rooted in the present but looking towards the future," adds Florian.

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Why Create a Custom Piece of Jewelry When You Are an Athlete?

Today, more and more athletes are choosing personalized jewelry as a way to materialize their accomplishments. A custom men’s jewelry piece thus becomes a true career marker, far more enduring than a mere medal. It accompanies, tells a story, and inspires.

At Unknow Brand, we believe that men's jewelry is not just an ornament. It is a vessel for memory and emotion. That’s why we collaborate with our clients, whether they are Olympic champions or sports enthusiasts, to design unique pieces that reflect who they are.

We have had the privilege of creating custom pieces for several renowned French basketball players, including Vincent Poirier, Guerschon Yabusele, and Mathias Lessort. Each of these athletes has a different story, but they all share a deep love for their sport and a constant drive for self-improvement. These pieces are not merely luxury objects; they reflect their journey, their victories, and their dreams.

A Creation Designed to Last, Made to Vibrate

Matthew Strazel’s necklace is more than just a piece of jewelry. It is the extension of a personal story, a record that keeps growing, and a conquering mindset. It embodies committed, audacious, and meaningful luxury, the kind we defend every day at Unknow Brand.