Unknow Brand x BKFC: Championship rings for Conor McGregor and the legends of the Ring
In the world of luxury men's jewelry, Unknow Brand stands out as an emerging reference. A perfect fusion of French craftsmanship and street culture codes, this Lyon-based brand creates high-end jewelry for men, combining solid gold, natural diamonds, and traditional know-how. Unknow Brand has just reached a key milestone in its history with an exclusive and historic partnership with BKFC (Bare Knuckle Fighting Championship) to design the official championship rings for the event in Italy.
Learn more about the April 26, 2025 BKFC event
BKFC x Unknow Brand: A collaboration of power, refinement, and street culture
The BKFC (Bare Knuckle Fighting Championship), the world championship for bare-knuckle boxing, is gaining popularity internationally. An extreme, authentic, and brutal sport where only technique and power matter, this championship attracts a passionate audience, especially combat sports, MMA, and boxing enthusiasts, and is becoming increasingly popular worldwide.
On April 26, 2025, this iconic championship will debut in Italy for the first time. On this occasion, Unknow Brand Jewelry was chosen to create the championship rings, a unique trophy symbolizing victory, glorious performance, and the competitive spirit of the athletes. This partnership between the world of extreme fighting and the elegance of high-end men's jewelry marks a turning point for the brand and for the sport itself.
Unknow Brand, born in Lyon, embodies a new vision of men's jewelry. With creations that blend sport, streetwear, and urban lifestyle, the brand has captured the essence of the times to offer modern and bold men’s jewelry.
Unique champion rings: a tribute to the power and history of BKFC
For this historic event, Unknow Brand designed champion rings in 18-carat gold and Antwerp diamonds. Each ring is engraved with personalized inscriptions, honoring the athletes and iconic figures of BKFC, such as Conor McGregor, David Feldman, and Gabriel Ernesto Rapisarda, as well as the night's big winners.
These Champion’s Rings are not just rings, but true wearable trophies, handcrafted in Unknow Brand's Lyon workshops. Each creation embodies both the raw elegance of contemporary jewelry and the core values of sport, combat, and street culture.
"It’s a proud moment to design jewelry that embodies the power and history of these athletes. Each championship ring tells the story of the fight, the glory, and the legacy left in the ring." – Florian De Launay, creator and founder of Unknow Brand.
The perfect fusion of French jewelry and combat
Conor McGregor, a global MMA icon, will receive a personalized ring engraved with his name, the event date, and the mention "2025 Fighting Championship." David Feldman, president of BKFC, will receive a ring honoring his pivotal role in the expansion of the championship. Gabriel Ernesto Rapisarda, the event organizer in Europe, will also be honored with a championship ring.
These rings for men are more than just gold and diamond jewelry. They represent the power, courage, and history of these BKFC champions. These pieces reflect an exceptional performance in the ring and pay tribute to the legendary spirit that accompanies them.
"It’s never easy to surprise people, but I’m sure this gift will make the BKFC champions happy, who will fight for the belt in Italy. Of course, this beautiful ring will be given to Conor McGregor and David Feldman to thank them for the dream they offer to the fighters and BKFC fans." – Gabriel Ernesto Rapisarda.
Street luxury jewelry for men: the Unknow Brand signature
At Unknow Brand, each ring and piece of jewelry for men is designed as a statement of power and identity. The creations are made with noble materials such as 18-carat gold and Antwerp diamonds, while adhering to strict ethical sourcing criteria. 3D innovation is used for futuristic designs, while honoring traditional craftsmanship.
Unknow Brand breaks traditional codes of men’s jewelry by offering pieces inspired by streetwear, the world of sports, and the extreme performances of athletes. These jewels are aimed at a new generation of modern, demanding men looking for unique creations that mark their identity and success.
Unknow Brand: The new generation of men's jewelry
This partnership between Unknow Brand and BKFC is not just a jewelry project; it’s a true revolution in the world of men’s jewelry. It marks a historic turning point in the evolution of champion’s rings, replacing traditional trophies with bespoke creations that combine the excellence of French jewelry with the spirit of combat and street culture.
These jewels embody an intense lifestyle, worn by sports figures such as Vincent Poirier, Tony Parker, and Guerschon Yabusele, who share the same values of victory, passion, and competition.
Through our iconic collaborations, like the one with BKFC, Unknow Brand represents more than just a brand: it’s a symbol of success, strength, and style. Follow us to discover the behind-the-scenes of the creation of these BKFC rings, exclusive images from the event in Italy, and testimonies from the champions themselves.